Choosing to cover the helping hands of Eldorado Park is a rare instance for a community with a reputation of violence and drug abuse.
Finding articles that cover this theme is a lot harder than one would think. As expected, all three of the articles found were published in a community paper or online news site in this case.
The three articles chosen from the Westside Eldorado Park Newspaper touch on different community topics but the bottom line remains the same, the power of the community. This is why chose the hashtag #ProudlyEldoradoPark.
The following headlines below give a sense of the type of articles chosen to tweet about:
The youth have become one of the community’s main focal points with a big drive for protecting our future.
The work of organisations, although beneficial, are regularly highlighted by news outlets and the lone individual looked over. It simply takes a few individuals to come together and take action that in the end, could benefit the community as a whole. The series of tweets by the Neighbourhood Article share this.
Engagement regarding the tweets were mainly about sharing the information in the form of retweets. The tweets can be found on the Neighbourhood Article Twitter account here
This shows acknowledgement regarding the tweets and the topic but in terms of specific opinion based engagement, my mistake may have been in failing to reach a larger and more direct readership.
Going forward, a more targeted approach in terms of the audience would drive the tweets and in turn direct more people to the articles.